Aston Website Case Study

About the client:

Aston is an esteemed metal processing and trading company. It recycles metal scrap into new and quality metal products. Being at the heart of the metal scrap recycling industry, Aston contributes significantly to global sustainability. The group has its presence in Singapore, India, the United Kingdom & the Netherlands. It has been in the market for more than 70 years and enjoys a credible reputation in the industry.

The Challenge:

Aston had no website previously. Our team at Emerge Digital had shouldered the task of bringing their values, their core and their business alive in the digital world. All the planning, research, content, and visual strategy had to be done from scratch, with no base or points to study from. Aston is at the forefront of metal trading and processing. We didn’t just have to make a highly functional and smooth website but also correctly represent the values, work, trust, and integrity of the company.

The Solution:

We are proud to say we launched the digital journey of this well-known metal trading company. After deeply understanding the brand and its requirements, we built a dynamic, high-performing and user-friendly website for Aston that narrated a beautiful brand story. We equipped the website with a well-structured architecture and well-defined pages that create a bespoke experience. We delivered a fully responsive website infused with great features, visuals and brand storytelling for Aston.


Research & Strategy

Our expert team at Emerge Digital carried out an extensive study and research. We laid out a strong strategy to develop a website that delivers a great user experience and leads to more conversions. We mapped out the customer journey, looked for the problem areas and their solutions. We tested the website on multiple devices and molded it into a stellar website.

Website Development

We gave Aston’s website dynamic and credible energy. With solid research and strategy by our side, the website boasted a great site architecture and navigation. Searching, filtering and browsing on the website were made easy. The website was fast loading, well-integrated and simply stellar. It was engaging, interactive and portrayed the information beautifully.

Visual Design:

Our creative team at Emerge Digital rendered Aston clean and beautiful storytelling. We used bigger, bolder and more appealing images to engage with the visitors. The green, blue and violet colour palette of the brand echoes its integrity, credibility, drive for innovation and sustainable practices. The website boasts of some attention-grabbing visual elements put in a clean layout that goes in sync with the written content.
The website has clean, striking and industry-appropriate visuals.


After three months of dedication, efforts and commitment, we launched the very first website of Aston. A website that is user-friendly, visually appealing and the one that appropriately communicates what Aston is. A website that is ready to take Aston to new heights. The client was delighted with the result and the entire process.
We, at Emerge Digital, are proud to have been part of this project and journey.

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