Brand
Karma education is an Online distance learning education business that was started in 2008 as Karma Education Pvt. Ltd and since 2018 it has extended to two more locations for ODL, from 2022 to till date they have Achieved YoY growth of 25% in the last 3 years.
Active student base of 2000+ students.
It is a first-generation business that has begun with a philosophy of ‘once you get the student interested in the subject, the teaching ends and the LEARNING begins’.
Challenges
- Creating a buzz on social media
- Creating engaging content
- Increasing followers
- Running AD campaigns on Google and Facebook
- Theme-based monthly calendar
Content Buckets
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- Branding
- Introduction of PS23
- Past event glimpse
- Sponsors post
- Speakers post
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- Entertainment
- Raffle draws
- Ticket sales
- Discount offers
- PPL announcement
- FOMO
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- Service
- Tips
- Awareness
- Benefits
- Pros and Cons
- Generate sales via google and Facebook ads
Execution
- Research & Development of the brand.
- Competitor analysis.
- Client’s social media calendar
- Instagram and Facebook growth
- Running Facebook and google ads
- Monthly theme-based social media posts