The Project
Camp website design and development for renowned wildlife Photographer Usha Harish based in Kenya
Problem
The client wanted a website which represents the rustic feel of the place, with ease and sophistication.
Solution
The Marasiligi camp website user interface relied on an earthy color palette with lots of tans with a tint of green. We had a lot fun with the typography by pairing the sophisticated cinzel for our headlines with the playful ubuntu for pre-headers and paragraph text.
Cards and buttons were given rounded corners for a soft and approachable feel.
We also created a custom masonry grid to place out camp photos to elevate the branding even more.
Earthy wood texture was used to give it a more rustic and natural feel.
The content was optimised for conversions.
