Event SMM Creatives

Brand

Print Summit is an annual ‘Knowledge seminar’ held by the Bombay Master printer’s association (BMPA) since 2005.

It is a gathering of the fraternity members wherein they exchange and extend their networks and also get the opportunity to learn and know about the Journee of industry experts and their journey to #OwnTheChange

An entire day-worth of hospitality (breakfast, lunch, and dinner) along with food for thought, enjoyable entertainment, multiple uber-premium raffles draw, a cool delegate kit, networking, and a chance to take away lots of new ideas forever.

Challenges

  • Creating a buzz on social media
  • Creating awareness about the upcoming event of the year
  • Increasing followers
  • Increasing online ticket sales for the event via social media posts
  • Creating engaging content
  • Creating a theme for the event #OwnTheChange

Content Buckets

    • Branding
    • Introduction of PS23
    • Past event glimpse
    • Sponsors post
    • Speakers post

    • Entertainment
    • Raffle draws
    • Ticket sales
    • Discount offers
    • PPL announcement
    • FOMO

Execution

  • Creating an event campaign for the brand
  • Calendar for social media
  • WhatsApp and Mailchimp campaigns
  • Social media growth hacking strategy
  • Creating a theme-based social media campaign

Visuals

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