Slug & Sleep Case Study

Brand

Snug & Sleep is a startup company and has always believed that mattresses and pillows are the most amazing human invention.

After all, it is the only product that impacts 1/3rd of your life, your health, your well-being and your next day at work or with friends and family.

Snug & Sleep wanted to create an online presence in the market and the major goal was to create a buzz about the brand. Snug & Sleep aimed at manufacturing and delivering the best comfy products to the customers and wanted to cover the larger market by performing SEO and Social Media Marketing for the brand by us.

Challenges

  • Creating a social media buzz for a new brand on Social Media.
  • Increasing followers
  • Creating engaging content
  • Website Clicks

Content Buckets

Branding
  • Introduction
  • Testimonials
  • USP
  • Inside Factory Photo /Video
  • Team photos
  • Sharing company goals
  • Event photos if any
  • Share your advice
  • Share a fan photo
  • Sharing pictures of manufacturing units/stitching machines.
Entertainment
  • Poll
  • Puzzle
  • Giveaway
  • Myths & Facts
  • Multiple answer
  • Do you know
  • Games
  • Guess the word
  • Quotes
Knowlegde
  • Tips
  • Benefits
  • Importance

Exceution

  • Research & Development of the brand.
  • Competitor analysis.
  • Calendar for Social Media.
  • Creating campaign and giveaway for the brand.
  • Instagram growth hacking strategy.

Visuals

Moment Post

Knowledge Post

Giveaway Post

Branding

Campaign

  • In order to create a buzz of Snug & Sleep, we planned for a campaign called #snugandsleep morning
  • Our main focus was to make the audience click their first selfie and upload it on their feed and tag the brand and also answer the questions and the best answer gets the chance to win a prize
  • We initiated the campaign with two umbrella hashtags #snugandsleepcontest and #snugandsleepmorning.
  • In our campaigns we usually highlight, target and integrate
    ✓ USP of a brand
    ✓ Brand colours
    ✓ Brand vision
    ✓ Brand Audience

Growth On Social Media

Instagram Page Insights

Audience Insight of Instagram

Facebook Insights

Conclusion

  • Increase in number of followers from 20 to 134 in 1 month.
  • Increase in impression from 0 to 2833 in 1 month.
  • Increase in the number of website clicks to 43 with 25 posts.
  • Increase in Facebook page reaches from 151% to 2.1k % in 1 month.
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